http://www.cio.com/article/636018/Small_Indian_Outsourcers_Will_Need_to_Specialize?page=1&taxonomyId=3197
This article mainly talks about how small and mid-sized Indian outsourcing companies have to specialize if they want to survive. However, choosing a specialization can have some problems, one being that market opportunities can change rapidly or get commoditized. Mid-size companies have to either have the capability to make the shift quickly to new vertical markets or focus on technologies and intellectual property that can be used to address a variety of markets. One advantage medium-size companies offer small and mid-size customers is the focus and attention that the may not get from large outsourcers. Also, mid-size providers are better to compete as they have relatively lower corporate overheads, relatively lower margins and are usually more agile in making decisions compared to the larger providers. One problem that mid-size providers have to deal with is the issue of large customers consolidating the number of service providers they use. If this happens, mid-size companies may lose the customers to bigger firms.
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